A marketing agency unsure about technology’s role gained insight, strategy, and the ability to scale—allowing them to meet clients on their terms.
The Challenge
bohan is a full-service advertising agency that collaborates with brands of different sizes and across industries. A key component of their operations is the ability to work with clients on their terms, including data exchange and meeting the security requirements for clients. Understanding security vulnerabilities, however, was a challenge for the organization. How could they address potential threats if they weren’t sure what those threats are?
| Main Challenge 1 | Main Challenge 2 | Main Challenge 3 |
|---|---|---|
| Limited Knowledge | Strategic Insight | Efficient Delivery During Pandemic |
| A lack of comprehensive insights into their IT infrastructure left their systems vulnerable to attacks. | They needed a high-level strategy to overhaul their IT systems to adapt to the agency’s rapid growth. | Speed in delivering services was paramount. |
From Frustrating to Freeing
The global pandemic increased business volume across several industries. Bohan needed to deliver services to those clients quickly. There was no shutdown for bohan’s clients, and bohan needed to adapt quickly. From securing client data to setting up remote work for employees, they needed guidance fast. Anteris stepped in, offering an understanding of IT issues and crafted strategies to take on security concerns while facilitating a seamless response to the pandemic. “Anteris helped us respond quickly to the pandemic, and we were not set up for that at all,” said Brian Gilpatrick, Senior Vice-President, and Managing Director. “From infrastructure to training more than 100 employees to set up a home network, Anteris helped was there every step of the way.” The pivot to remote work ensured the agency could swiftly pivot to cater to client needs amid a global crisis. Anteris provided insights and guidance, enabling bohan to efficiently deliver services to clients, regardless of the sudden industry changes or clients’ varied demands. Additionally, Anteris empowered scalability, crucial for accommodating the growth of the agency. Creative agencies may not consider technology a priority but arguably must consider how their interactions with clients are governed by tech. “A lot of organizations kind of put IT on the back burner,” Gilpatrick explained. “It’s something no one wants to deal with because it’s confusing, complicated, and expensive. If you don’t know where to start, Anteris is a great place to start. They will guide you through the process.” Anteris not only addressed bohan’s immediate IT challenges but also became a partner integral to their future, helping them navigate uncertainties with expertise and agility.
Next Goals
Bohan is confident they can take on whatever comes next. “Having Anteris as a partner allows us to serve a client who, two years ago, doubled the size of our agency,” Gilpatrick said. “We had our first stringent security review. We had to respond quickly and had pressing questions on data and infrastructure. Without Anteris, we would not have been able to positively respond.” The future is bright for bohan. “Whether it’s security, billing, access to data, it changes with every new client, and we can make it happen pretty quickly.”
Summary
What Was The Challenge?
bohan needed the ability to understand security vulnerabilities and infrastructure needs to adapt swiftly to client demands during the pandemic.
How Did We Help?
We helped them understand security vulnerabilities and facilitated an infrastructure that allowed for scalability while remaining secure so bohan could meet growing client needs.
Why Did It Work?
The partnership with Anteris allowed bohan to respond effectively to diverse challenges and client needs. Their ability to pivot swiftly, coupled with Anteris’ expertise, ensured a seamless transition during critical situations, ultimately bolstering bohan’s confidence in taking on future challenges.
